New iPad Owners to ChangeWave Survey: We’re Lovin’ It!

Changewave New Ipad Satisfaction 200pxWith an endless stream of reports about Apple’s new iPads running too hot or charging improperly, you’d think customer satisfaction might be lower than previous models. As it turns out, the opposite is true -- new iPad owners are in love.

ChangeWave Research has published the results of a survey conducted between March 22 and March 28 which asked 200 owners of the new iPad what they thought of Apple’s latest and greatest offering.

Despite the complaints reported here and elsewhere in the media, user satisfaction with the new iPad is at an all-time high, with 82 percent claiming they are “very satisfied” with the tablet -- “even higher than previous iPad ratings,” the research notes. Only 16 percent were “somewhat satisfied,” with a mere two percent “somewhat unsatisfied” and absolutely no one said they were “very unsatisfied.” That compares to 74 percent “very satisfied” and 23 percent “somewhat satisfied” with the company’s previous iPad survey in February, 2012.

Not surprisingly, the Retina Display received the highest marks when new iPad owners were asked what they liked best about the tablet -- 75 percent cited the display, with “long battery life” a distant second at 22 percent and 4G LTE capability in a narrow third with 21 percent.

What about dislikes? 26 percent complained about the cost, which exactly matches that of the two previous generations, while 23 percent groaned about the cost of wireless 4G LTE data. Apparently the slightly thicker, slightly heavier new iPad didn’t bother folks in the real world as much as it did critics, with only eight percent citing it as a dislike.

So what about the new iPad being warmer than its predecessors? 89 percent claimed it was not a problem or they haven’t experienced it, with seven percent saying it was “not much of a problem,” a mere four percent crowing that it was “somewhat of a problem” and absolutely no one reporting it as a “very big problem.”

Follow this article’s author, J.R. Bookwalter on Twitter


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