The marketing team at Apple must be busy lately. A couple weeks ago, Cupertino rolled out new information and marketing for the iPhone on the company's site. And just earlier on Thursday, Apple revealed a new campaign for Final Cut Pro X. Now, a new section on Apple's site is proclaiming the many reasons to purchase an iPad or iPad mini.
"When iPad was introduced, there was nothing quite like it. And there still isn’t," reads the new Apple.com page. "Today millions of people are using iPad and iPad mini to do just about anything you can imagine. Here are a few reasons why they’re loving every minute of it."
Apple took the opportunity to reiterate its recent awards from J.D. Power and Associates. The iPad was ranked the "highest in customer satisfaction" for tablets in 2012. According to the related graphic, 81 percent of tablet-based web traffic comes from the iPad.
And of course, what would an iPad -- or any other iOS device, for that matter -- marketing push be without mentioning the App Store. Echoing recent comments from senior vice president Phil Schiller, the page includes a less than subtle nudge at perceived vulnerabilities in the Android platform.
"Other mobile platforms have a myriad of fragmented store options, resulting in availability issues, developer frustration, and security risks," reads the site.
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