The game lets you place bets with friends while watching live sports on TV.
Like Zynga Poker, you can only place virtual bets—you can't take your winnings out.
But this is still a big deal worth watching.
- Real-money gambling is a big opportunity for Zynga, and this gets the company a little closer. Zynga can't do online gambling in the U.S., where it's illegal, but it can overseas, and it's said it wants to get into this market.
- RocketPlay's executive team comes from companies like BetFair. They have a lot of experience with online gambling.
- Zynga is starting to realize its ambition to become a publisher for third-party titles. Zynga's huge installed base, dedicated infrastructure, and experience with growing Facebook games is attractive to other game publishers. The fact that RocketPlay picked Zynga shows that Zynga's platform strategy is gaining momentum.
So all of that sounds great in theory. But it will only matter if it delivers bottom-line financial results, restarts Zynga's growth engine, and restores Wall Street's thoroughly battered faith in management.
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